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A steep rise in the cost of RAM is causing a sharp decline in sales across the PC hardware industry, according to a new industry report.
The data indicates that the primary impact is currently being felt by motherboard manufacturers. Key companies like ASUS, Gigabyte, and MSI have reportedly seen their motherboard sales fall by 40% to 50% compared to last year’s same period. This is a notable reversal, as this season usually brings stronger sales fueled by holiday promotions.
The issue began in October with a rapid increase in DRAM pricing. The cost of DDR5 memory kits, which are now the standard for new systems, has since multiplied, now selling for two to four times more than previous demand.
This price jump has effectively stalled the PC upgrade cycle. Consumers are postponing purchases of new memory, which also delays decisions to build new computers or upgrade existing ones. The market’s complete transition to DDR5 platforms from both Intel and AMD has left buyers with no affordable, modern alternative.
Many users who had recently moved to the latest AM5 or LGA 1851 platforms were waiting to add more memory capacity, but are now forced to wait. New builders face an unappealing choice: pay the high current prices or opt for outdated components.
The report suggests that this downturn will soon affect processor sales as well, given that motherboards and CPUs are typically purchased together. Some retailers are attempting to stimulate sales by offering memory and motherboards as combined packages, though this does not help existing owners.
Analysts believe this sales slump may be just the beginning of a broader slowdown for the PC market, compelling hardware companies to rethink their strategies for the coming months.
Via: PC Gamer
This article, Motherboard sales drop by 40% to 50% due to rising memory prices — report, was originally published at NoypiGeeks | Philippines Technology News, Reviews and How to's.
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