
A recent report from market research firm Omdia listed the top smartphone brands in the Philippines. But before we talk about that, they have some bad news — for the brands, at least.
As per Omdia, the smartphone market in Southeast Asia declined by 1 percent in Q3 of 2025, shipping just 25.6 million units. That’s the third consecutive quarter that the region suffered a year-on-year decline.

“The volatility of entry-level smartphone shipments is becoming increasingly challenging to manage, but is still a major determinant of volume share leadership,” said Omdia Research Manager Le Xuan Chiew.
OPPO and vivo shifted focus to value over volume, while Xiaomi and HONOR are increasing volume to further brand penetration.

“Rising BoM costs, driven largely by higher memory and storage prices, will place significant pressure on lower-priced devices. The impact on the region will be especially pronounced, given its highly price-sensitive nature, with more than 60 percent of smartphones shipped priced below US$200. To manage rising costs, vendors will need to balance competitive pricing with tough choices on whether to adjust prices, reduce hardware costs, or scale back marketing to protect margins,” Chiew added.

TRANSSION — the company behind Infinix, Itel, and TECNO — still dominates the Philippine market in terms of smartphone shipments for Q3 2025. They have a market share of 35 percent — a staggering lead from the (still) second-placer, Xiaomi, with 13 percent.

Samsung managed to climb up to third place, also with 13 percent, and OPPO at the fourth spot with 11percent. vivo dropped to the fifth spot.
This article, TRANSSION, Xiaomi still dominate PH market in Q3 2025 — Omdia, was originally published at NoypiGeeks | Philippines Technology News, Reviews and How to's.
Comments
Post a Comment