
Bose has acquired rival audio brand Skullcandy and will run it as a separate brand within its consumer audio division. The purchase price was not disclosed.
The two companies have partnered for years, and Skullcandy has released several products with “Sound by Bose,” including its recent Crusher 1080 headphones.
Skullcandy will stay based in Park City, Utah, where it was founded. It will also gain access to Bose’s technology and resources, which Bose says will help it grow.
For Bose, the deal is about Skullcandy’s audience. The lifestyle-focused brand has a foothold in sports, gaming, music and fitness, areas where Bose has less presence.
“For more than 60 years, Bose has been committed to delivering incredible audio experiences however and wherever people choose to listen,” CEO Lila Snyder said. “As we work to reach even more people, we’re expanding how we do that, not only through Bose products, but through technology partnerships and a growing portfolio of brands.”
Bose is known for premium audio and noise cancellation but is not seen as trendy. Skullcandy could do for Bose what Beats did for Apple, drawing a younger, more diverse audience while benefiting from Bose’s technology.
This article, Bose acquires Skullcandy to reach younger listeners, was originally published at NoypiGeeks | Philippines Technology News, Reviews and How to's.
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