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Microsoft discontinues underwater data centers

As of 2024, Microsoft no longer has active data centers underwater. If you recall, the tech giant had its experimental research and development called Project Natick . It was first proposed in 2013 to determine how an underwater farm server could help reduce cooling costs while promoting environmental sustainability. The first prototype was deployed during the initial phase in 2015, followed by a second phase in which hundreds of servers were submerged 117 feet below. By 2020, Microsoft declared that underwater data centers were reliable and practical. But it seems Microsoft is already ready to move on. Noelle Walsh, the corporate vice president at Microsoft’s Cloud Operations + Innovation division, confirmed that there are no plans to build more underwater data centers. She said her team worked on the project, yielded results, and gained knowledge about operating servers below sea level. The company will leverage the knowledge gained from the experiment and apply it elsewhere.
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TikTok Symphony lets users create ads using AI-powered digital avatars

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TikTok has introduced a new tool that allows content creators to use AI-generated avatars for advertising and audience engagement.

This new creative AI suite is called TikTok Symphony, which the social media app says is “designed to elevate the content creation journey.” It simplifies the creation process and make it more accessible and scalable for marketers and creators.

The creative AI suite has two types of avatars: Stock Avatars and Custom Avatars. The former utilizes paid actors, whereas the latter is what creators can choose to create their own avatars. These digital representations are notable for their ability to converse in different languages and therefore allow creators to expand the reach of their promotional content.

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Creating promotional videos using the avatars is done in just four simple steps. First, content creators submit their product details using assets or URL and let the Symphony creative studio generate TikTok video previews. Next, the creators dabble with the script and prepare it for a multilingual voiceover. Choosing the stock or pre-built digital avatar comes next. And finally, creators add some fine-tuning using editing tools before publishing the video.

Helping creators identify trends and brainstorm ideas is the Symphony Assistant, formerly called Creative Assistant. Much like with ChatGPT, creators can submit prompts to this AI-powered virtual assistant to help them with their promotional content. For instance, they can ask for what’s trending, what the best practices for creating videos are, and revise their ad scripts.

This article, TikTok Symphony lets users create ads using AI-powered digital avatars, was originally published at NoypiGeeks | Philippines Technology News, Reviews and How to's.


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